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07
Lead sourcing and outbound
Finding the companies worth contacting, with the reason each one qualifies attached to the row.
Why this comes up
A bought list is a spreadsheet of companies that exist. That is not the same as a list of companies with a reason to buy, and the difference is why most outbound gets no replies.
The work that matters is separating the two: a hiring post, a funding round, a tender, a job advert for the exact role your product replaces. Those are dated, checkable signals. Everything else is a guess wearing a tie.
WHAT THE WORK IS
Build the list
- Company data narrowed by industry, headquarters and size to a segment you can actually serve
- Buying signals pulled from hiring posts, funding, tenders and public filings
- Enrichment to named people and roles, rather than a generic inbox
- Every row labelled with its evidence, so a real signal is never confused with a directory match
Then the outreach
- Messages written to the signal, naming the thing that prompted the contact
- Sending infrastructure set up properly: authentication records, warming, reply handling
- Results fed back, so the segment narrows as evidence arrives
What you get
- A qualified list where each row says why it qualifies and when that was true
- The unqualified rows marked as unqualified, rather than padded into the count
- Outreach written to send, and the sending set up to arrive
Right when
You know who you serve but not which ones to call this month.
Wrong when
You want volume. We will produce a shorter list than you expect.
The rest of what we do
IT STARTS WITH THE AUDIT.
Free, and it ends with an honest read on whether you need us. That is the only commitment to make right now.
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